Tuesday, December 1, 2009

Post 35: The Death of Tradional Media?


This was a very interesting article about the drastic changes that CBS’ band of radio station going to replace the old NYC K-Rock radio station with their own station in efforts to attract the younger generation. In the article senior vice president of CBS Radio division stated that “… CBS Radio offers something for everyone in the market-including young adults who are using the radio to discover today’s most popular music.” However there is a fundamental flaw in this type of reasoning as the article continues to talk about, and that all centers on the use of the Internet. It seems that not only young adults are getting their music information and “fixes” from the internet sources (Pandora, iTunes, YouTube, and BitTorrents) but adults and seniors are catching on to the methods as well. This raises the question of if Radio has already started the dangerous slope downward into oblivion. Will internet-fueled programs be the future of radio communications? It certainly appears to be heading in that direction, and radio isn’t the only victim in the fall out. Television, news, communication, and archiving all seem to have been affected greatly by the Internet. However as the article expresses, its not so much the Internet being the CAUSE of the destabilization of these emdia sources but the lack of EMBRACING the internet as a fundamental delivery system. K-Rock, after losing its biggest selling show The Howard Stern Show, quickly started to decline. Several offers were made to them to merge with Satellite or Internet Radio programs but their flat our denial earned them a one way ticket of cancelation with the birth of CBS’ Radio station taking its place. However CBS has also stated it will not focus its efforts on Internet rather; try to give people an alternative method of listening to music without having to rely on the internet. I have a feeling however, that any who don’t embrace the internet are doomed to failure. Ignorance isn’t always bliss it turns out…

Convergance of media IS happening.

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